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Prempatra : An ethnic wear brand celebrating Indian craftsmanship through handcrafted sarees.
Prem Patra is a soulful ethnic wear brand specializing in handcrafted Banarasi and Lucknowi sarees celebrating Indian craftsmanship that encourages people to gift themselves and others a handcrafted saree evoking a feeling of love, appreciation and introspection.
BRAND DISCOVERY
VISION
To become the go-to brand for meaningful and heartfelt gifting rooted in Indian tradition.
MISSION
To offer sarees that embody rich cultural heritage, crafted with care and designed to evoke deep emotional connections.
PURPOSE
To celebrate love through the timeless gift of handcrafted sarees.
VALUES
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Heritage & Indian Craftmanship
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Love & Connection
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Timeless Elegance
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Authenticity
GOALS
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Promote Indian craftsmanship.
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Foster meaningful gifting experiences.
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Expand audience appeal with modern and traditional relevance.
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Build emotional brand loyalty.
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Sustain cultural tradition with a contemporary touch.
Widely spoken language
in Uttar Pradesh
Thread used for weaving
Resembles the ‘latkan’
of the blouse
Urdu translation
since it is the second
widely used language in Uttar Pradesh
Thin and
elegant typeface
Prem Patra is more than a saree; it’s a heartfelt gesture, crafted for those who cherish beauty, tradition, and the ones they love.
TONE OF VOICE
The messaging should feel intimate, inviting, and reflective of the emotional resonance the brand seeks to create.
TYPOGRAPHY
PRIMARY TYPEFACE
Beaufort Pro
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
ACCENT TYPEFACE
Daisy Lau Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
IMAGERY STYLE
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